Nanyang Polytechnic recently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans. The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of...
To transform from a solely B2B business model to B2C in the APAC region, Lesaffre launches social media accounts in its headquarter market Singapore, with the primary objective of increasing brand awareness among home bakers. The global key player in fermentation has kicked off...
With the help of a digital agency in Singapore, one of Taiwan’s private universities – Yuan Ze University – has successfully launched their social media campaign.Social Media Ads – The...
Pharmaceutical and medical brands are leveraging more than ever on digital platforms and building their online presence through an array of digital marketing efforts. IH Digital is experienced in marketing...
When a visitor expresses an interest in your business and initiates a relationship with you, it represents a lead is generated - the transition from a prospect to a potential...
Kingston Technology's gaming accessory brand in Taiwan - HyperXgaming launched an ad campaign in Korea with the help of a digital agency in Taiwan. HyperXgaming - Naver Search Ad as brand...
Competitive research refers to the collection and review of information about business rivals. The process involves identifying your competitors, evaluating their strengths and weaknesses and discovering the business opportunities to surpass...
Lead conversion is the process of turning a lead into your customer. Generating leads is not the whole, it is a fundamental point in a buyer’s journey, where a potential...
Omni-channel beauty retail experience matters now Implicated by the pandemic, numerous beauty stores have shut down due to rapid shifts in buying patterns and decline in retail sales. To ensure business sustainability, beauty retailers are now finding new solutions...