Content marketing is an essential element of any marketing activities. From brand awareness to engagement, there are many goals a brand can achieve through content marketing. There is so much...
The execution of a well-developed SEO strategy is key to increasing your website visibility on search engines like Google. Optimising site SEO can grow your traffic and allow for more...
If you have taken the time and effort to create a website for your business, you would want it to be easily found by potential customers. While there are many...
In Jan 2021, Civil Aviation Authority of Singapore (CAAS) launched an advertising campaign on multiple media platforms to increase drone users’ awareness of unmanned aircraft (UA) regulations in Singapore.Unmanned aircraft (UA)...
In Jan 2021, Singapore Police Force (SPF) kick-started a media campaign, Spot the Signs, Stop the Crime on Google Display Network to alert Singaporeans of e-commerce and SMS loan scams. As scam cases continue to...
Video marketing has been one of the breakout trends in the online world in recent years. Consumers today watch videos online not only on YouTube but also on social media platforms such as Instagram and Facebook. Users...
Nowadays, most people rely on Google to search for local business information. Having a Google Business account enables you to list your business on Google Search and Google Maps and show up when someone searches for your...
When people think about Google Ads, the first thing that comes to mind is search ads. But if people don’t know about your brand name, products or services, they aren’t...
In Jan 2021, Sport SG kick-started a media campaign #PlayButDontSabo on Facebook and Google Display Network to promote a safe return to sports in Singapore. This campaign aims to encourage...